Building the future of inventory management
With over 30 years of combined experience in ecommerce, inventory management, and manufacturing, we're building the tools modern brands need to thrive.
Born from real-world manufacturing challenges
Fiddle was founded by a team with over 30 years of combined experience in ecommerce, inventory management, and manufacturing operations. We've built and scaled multiple consumer product businesses, and we understand the pain of managing inventory with spreadsheets and outdated software.
We've seen firsthand how growing brands struggle with inventory chaos—overselling products, running out of key materials, and losing track of production costs. We built Fiddle to solve these problems, creating the inventory system we wish we had when scaling our own businesses.
Today, Fiddle powers thousands of brands across food & beverage, beauty & cosmetics, supplements, and consumer goods—helping them manage inventory, plan production, and scale with confidence.
Deep roots in ecommerce, inventory, and manufacturing
Our founding team brings decades of hands-on experience building and scaling consumer product businesses. We've managed warehouses, optimized supply chains, launched products on every major marketplace, and felt the pain of inventory mistakes. This experience shapes every feature we build.
Inventory management that grows with you
We believe powerful inventory and production management shouldn't be reserved for enterprises with massive budgets. Our mission is to give growing brands the tools they need to compete, innovate, and scale—without the complexity or cost of legacy systems.
What drives us every day
Innovation
We continuously push boundaries to build tools that solve real problems for modern manufacturers.
Customer First
Every feature we build starts with understanding the challenges our customers face daily.
Reliability
We build software you can depend on, with uptime and accuracy that keeps your operations running smoothly.
Simplicity
Complex problems deserve elegant solutions. We design intuitive experiences that save time and reduce errors.
Built for the New Maker
Times have changed. The barriers to building and launching products have dropped significantly. Getting a product to market is easier than ever—but also more competitive than ever. Brands have to be nimble, iterate quickly, and produce new products often.
The founders of Fiddle have stood where you stand—trying to make it all work in spreadsheets, experiencing the stress and headaches firsthand in previous ventures. We built Fiddle to be the solution we wished existed.
You don't have to struggle with spreadsheets anymore. You don't have to use clunky software that slows down your production. You can do it all in Fiddle.